SUCCESS CASE – Strategy, Governance, Operating Partnership and M&A

Roll-up of 11 e-commerce business in Brazil

Roll-up of 11 e-commerce companies, consolidation and sale to an strategic investor.


The project objetive was to create a niched e-commerce business focused in specific verticals through the selection, acquisition, combination and expansion of existing business and brands. Auddas was responsible for the whole planning and execution of the project.


Auddas started by analysing and studying 8 different potential verticals. Based on that, 2 target verticals were selected for the project, taking into account: market size, fragmentation, penetration, unit margins and barriers of entry criteria.


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